KOLKATA, India: India’s maiden pink-ball match lasted a bit of over two days however the buzz surrounding the occasion proved that correct advertising and marketing is important for the way forward for take a look at cricket, stated captain Virat Kohli.
India’s board has usually been accused of neglecting the longest format of the sport, which has been shedding followers to restricted overs cricket around the globe, however there was little doubt concerning the BCCI’s dedication to the day-night take a look at towards Bangladesh within the jap Indian metropolis of Kolkata.
Within the build-up to the match, distinguished metropolis landmarks had been illuminated in pink, ticket costs had been slashed, dignitaries had been invited to attend, and gamers spoke excitedly concerning the challenges of taking part in with the pink ball beneath lights.
Greater than 42,000 followers turned up on every of the primary two days, a lot of them drawn by the pink-ball novelty, and Kohli stated this was how take a look at cricket ought to be promoted.
“I feel it is extremely, very essential to market take a look at cricket like we do for T20 or one-day cricket,” he stated after his group’s victory.
“If there’s sufficient buzz created round take a look at cricket, then there can be much more keenness to come back to the stadiums.”
Kohli recommended measures similar to permitting faculty college students to work together with gamers throughout breaks as a approach to additional engagement with followers.
“It ought to be an occasion the place you come and expertise a take a look at match, not simply sit there and watch in sizzling situations,” Kohli stated.
“I feel it must be extra for the followers and must be marketed properly.”
The collection opener in Indore additionally drew an enormous crowd however India will not be scheduled to play one other take a look at collection at dwelling till they host England in 2021.
“It must be marketed in a sure method each time take a look at cricket comes again dwelling. There must be sufficient anticipation,” stated Kohli.
“The pink-ball take a look at is a starting. I am positive these can be deliberate extra usually and that buzz can be created in numerous elements of the nation as properly.”
Former captain Sourav Ganguly’s rise to BCCI president has been the catalyst behind India’s determination to embrace day-night matches and Kohli was satisfied take a look at cricket can be a precedence for India.
“We’re strolling in the precise path and I feel, beneath him, we’ll see much more constructive modifications which can be cricket-specific and precedence can be given to check cricket,” Kohli added.
source https://cvrnewsdirect.com/cricket-give-test-cricket-the-same-pink-ball-marketing-buzz-says-kohli/
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